We Build More Than Websites — We Deliver Business Growth Systems
Meet the team behind the business solutions built for professional service businesses like yours.
With Nova Strategic, you'll transform your online presence to generate leads, increase sales, and grow your business.
NOVA Strategic helps professional service businesses transform their online presence with websites that work, content that connects, and strategies that deliver real results. We specialise in creating systems that drive growth for coaches, consultants, law firms, and more.
Helping Businesses Grow by Building Systems That Work
Our philosophy is simple: we build powerful tools that grow your business
At Nova Strategic, we started with one mission: to build better websites. We saw too many businesses struggling with websites that didn’t convert, often because they were created without the right content and strategy. That’s why we developed Nova Precision Coaching—to give every client a tailored approach that ensures their content reflects their business and attracts the right clients.
We’ve seen the cycle: websites are rebuilt, but the same mistakes are repeated. We stepped in to solve that problem, designing websites that engage audiences and generate leads.
The rise of DIY website tools has led many to believe that professional websites are easy to build. But the truth is, building a site that truly drives growth is a strategic process—one we’ve honed through years of experience with small and medium businesses.
Our Nova Core system, combined with the Go Live Strategy, ensures your website not only launches successfully but starts attracting traffic immediately. We also offer ongoing support through Nova Care, and for those who need to ramp up their marketing, we provide Nova Growth Pilot to give you a steady flow of high-quality content.
Finally, we realised that even the best websites need strong sales processes behind them. That’s why we developed Nova Sales Solution, which equips our clients with the tools, training, and strategies needed to maximise conversions.
At Nova Strategic, we deliver a complete, reliable system that addresses the four major areas of your business: website performance, content, marketing, and sales. Our goal is simple: to help your business grow.
Your Nova Strategic Team
JoAnna Ferrari (JJ Ferari)
I lead the Precision Content Coaching Programme, working closely with clients to ensure their content is sharp, engaging, and perfectly aligned with their business goals. My personal passion is helping businesses find their voice online.
Professional background
With over 1800 businesses transformed through my Business Prosperity and Fixed for Good training programmes, I’ve helped companies across five countries succeed in sales, marketing, and business growth.
Kelsey Brookes
handle all the technical aspects of Nova Strategic, overseeing the design and development of our clients’ websites. I make sure that every site we build is user-friendly, responsive, and built for conversions.
Professional background
I’ve led over 300 website and branding projects for businesses large and small. My expertise lies in turning business ideas into visually compelling websites that perform.
Alex Jacob
I make sure your marketing projects run smoothly, handling the details so you can focus on what matters—growing your business.
Professional background
With years of experience building relationships and managing client marketing, I’m the detail-oriented strategist behind your content marketing success.
Max Partridge
I’m responsible for bringing your business to life through professional video and photography that enhances your online presence.
Professional background
I’ve worked on countless video marketing projects, ensuring clients’ websites not only look good but create the visual impact needed to attract and convert visitors.
Our approach to working with a client
Our approach is collaborative and consultative. We work closely with our clients to understand their business, their audience, and their goals. By partnering together, we can build a system that works for you — one that integrates content, design, and marketing to deliver results. Our process involves ongoing conversations to ensure we’re delivering exactly what you need at each stage of growth.
Our commitments and promises
We promise to deliver content that improves all aspects of your marketing, a website that works for you by converting visitors into clients, and ongoing support to help you stay ahead. We also commit to providing a comprehensive marketing strategy that delivers business metrics like leads and sales, not just social metrics like likes and comments. Our clients can count on personalised attention and strategies designed for real, measurable growth.