Clarity, Not Confusion

A modern approach to designing and refining a useful, recommendable business website

How We Use Our Experience To Give You A Great Experience

We’ve worked with small businesses across Australia and the US. And the story is almost always the same: websites that cost too much, took too long, and didn’t deliver.

We built Nova Strategic to change that. Instead of jargon, patchy communication, and endless upsells, we give you a straightforward process, one clear package, and hands-on guidance that makes building your site feel simple, predictable, and even enjoyable.

Your website should be an asset that grows your business — not another headache. With Nova, you get the benefit of our years of consulting, design, and leadership experience, focused entirely on making your website system work.

We believe in building websites S.M.A.R.T.E.R.

Seven lenses that make your website visible, trusted, and built to convert — the smartest path to long-term growth.

SEO & GEO Content

Your website must be found locally and nationally. Smart optimisation ensures you rank for the right keywords, attract local traffic, and stay visible where it matters most.

Messaging & Brand Voice

Clarity converts. We align every word with your brand’s unique voice so visitors feel understood, engaged, and ready to enquire.

Authority & Reputation

Trust drives business. We integrate reviews, testimonials, and credibility signals that make your site a reputation-building asset.

Results Through Conversion Optimisation

A beautiful site isn’t enough — it must perform. We fine-tune calls-to-action, layouts, and design flow so clicks turn into enquiries and revenue.

Trustworthy User Experience (UX)

Simple, fast, and intuitive. We design experiences that reduce friction, make navigation effortless, and give visitors confidence from first click to enquiry.

Engaged Flow & Navigation

The journey matters. We map out clear paths so visitors naturally move from curiosity to decision without confusion or drop-off.

Relevant & Effective Blog / Articles

Content isn’t filler — it’s fuel. We ensure your articles are not just written but work hard for SEO, credibility, and ongoing client engagement.

About Nova Strategic

Kelsey Brookes

Chief Tinkerer / Co-Founder

Kelsey is the technical genius behind Nova Strategic. With 20+ years in digital development, copywriting, and strategy, he knows how to deliver inspired work that drives business success. He can build effective websites, craft messaging that resonates, and explain tech in plain English. Kelsey has worked with small businesses and motivational speakers for over a decade, helping them with content, marketing, and social media. With Kelsey on your team, you’re in good hands.

“Balancing art and analytics, we create websites that are not only seen but remembered.” — Kelsey

JoAnna "JJ" Ferrari

CEO / Chief Energy Officer / Co-Founder

Super-positive, contagious energy and a get-it-done attitude — that’s JJ’s superpower.

Known for her communication and leadership keynotes, and for her 15+ years as a business consultant working with 1,800+ small businesses, JJ brings the clarity and confidence that drives results. She’s the sales and marketing arm of Nova Strategic — focused on your goals, guiding your message, and making sure Google and your new customers fall in love with you.

“In a world of templates, we’re the brushstroke of originality. Our websites don’t just look good; they resonate with your audience.” — JJ

Our points of difference

Straightforward and Sincere

We don’t mince words. Being upfront and transparent gives small business owners across Australia confidence, clarity, and advice they can trust — even if it means hard truths.

Disciplined

Our five-stage process is disciplined, organised, and detail-driven. Every project is carefully tracked so Australian business owners know exactly what’s happening and when.

Trust

Trust is everything in website and content design. We build websites that earn your clients’ trust and strengthen your reputation

Accountability

We keep our promises. From design to launch, we take full responsibility for delivering websites that perform. Our clients know they can rely on us.

Diligent and Tenacious

We go the extra step for small businesses. When challenges come up, we think creatively, push harder, and don’t stop until the best outcome is delivered.

Value

We respect time and money because we know how much they matter to business owners. Our goal is to deliver maximum value at a fair, clear price.

Philosophy and approach

We believe small businesses deserve clarity, not confusion. Simplicity, not gimmicks. And results, not excuses.

Our approach is straightforward:

Understand your business and audience.
Build content and design together.
Launch fast, secure, and visible.
Keep supporting you so growth doesn’t stall.

No jargon. No disappearing after launch. Just a website system that becomes your loudest and clearest voice online.

Why Use Nova Strategic For Your Website

Because your website should earn its keep.

Most SMB sites convert only 2–3% of visitors. With a strategically designed, conversion-focused site, that can climb to 8–12%. That means more calls, more enquiries, and more sales — without more ad spend.

With Nova Strategic, you’re not just buying a website. You’re investing in a system that makes your business findable, credible, and competitive.