Nova Strategic
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Nova
Strategic

Brands that perform.
Businesses that grow.

The work of Nova Strategic — built on brand, positioned for performance.

Nova Strategic is the brand strategy and website agency behind some of Australia's most recognised speakers, coaches, consultants, and professional service businesses. The agency was built on one principle: a website is not a marketing asset. It is the operating proof of a brand promise.

Every site in this portfolio began with the brand work — the diagnostic, the positioning, the voice, the promise. The website was the last piece. That order of work is why these sites perform when comparable sites in the same industries do not.

The clients here include frontline mental health speakers, international change strategists, corporate historians, HR leaders, private wealth advisers, and relationship coaches. What connects them is not their industry. It is that they are each the brand — and the site was built to prove it.

Richard Gerver Website - Built by Nova Strategic
International Keynote Speaker & Bestselling Author

Richard Gerver

Reawakening creativity, curiosity and human potential

Twenty years turning a school in the bottom 5% of national rankings into the top 5%. Twenty more telling Google, Microsoft, Visa, UNESCO and Harvard the same thing he told the children. The brand work found the single verb the whole body of work had always been doing, "Reawaken", and rebuilt three separate keynotes around it. Sir Ken Robinson called him the practical embodiment of unleashing human potential.

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Richard Sauerman, The Brand Guy - website built by Nova Strategic
Brand Strategist & Keynote Speaker

Richard Sauerman, The Brand Guy

Stop building brands. Start being one.

Ranked #7 in the Global Top 30 Brand Gurus for 2026, and listed for fourteen consecutive years. Forty years and 200-plus brands, QBE, CSIRO, RSPCA, Munich Re, Coca-Cola, built on a method he had never written down. The brand work named it: the BIP Model™. Positioning, brand, content and site delivered end to end through Nova's Rapid process.

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Paul Spinks — The Outback Ambo website homepage
Keynote Speaker

Paul Spinks

Australia's frontline mental health speaker

A 20-year veteran paramedic whose career in remote crisis response became the brand. The site was built around The Outback Ambo — Paul's identity, his show, and his keynote — as a single coherent brand body, not three separate things. Trusted by BHP, Deutsche Bank, the Queensland Government, and Bunnings. Bureau-ready from launch.

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Jaqui Lane — The Book Adviser website homepage
Corporate Historian & Book Publishing Adviser

The Book Adviser

The quiet force behind business books in Australia

53 corporate history books published. Over 400 executives guided to print. BrandThera work identified two distinct services — Corporate Historian and Business Book Adviser — that had been operating under a single undefined offer. The rebuilt site separated them cleanly and established The Book Adviser as the unifying brand across both.

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Michael McQueen — keynote speaker website homepage
International Keynote Speaker & Author

Michael McQueen

Change strategist, futurist, bestselling author

Ranked among the world's top 12 futurists. Author of 10 books. Inducted into the Professional Speakers Hall of Fame. 500,000+ presentations across five continents. Shared stages with Bill Gates and Steve Wozniak. Clients from Google to Mastercard. A speaker at this level needs a site that operates at that level. This one does.

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Elly Johnson — The Perceptive Advantage website homepage
Keynote Speaker & Workshop Facilitator

Elly Johnson

The Perceptive Advantage

A former police officer and 25-year specialist in truth and human behaviour. BrandThera work surfaced The Perceptive Advantage as the unifying concept across her keynotes, workshops, and consulting — a brand position no competitor could claim. Trusted by Optus, Macquarie, JP Morgan, and the Australian Government.

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Marcelle LeBlanc — One Key Conversation website homepage
Relationship Coach

Marcelle LeBlanc

One honest conversation can save years

A coach who helps smart women prepare the one conversation they have been avoiding in their relationship — before they commit to a life that won't fit them. The brand work produced a voice and positioning that was specific, direct, and immediately recognisable to the right audience. The site opens with the most honest headline in its category.

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A-HA A Human Agency — HR consulting website homepage
HR Consulting & Organisational Development

A-HA — A Human Agency

Practical HR support — without the headaches

A decade of HR leadership across six industry sectors. The site was built to position A-HA's breadth while keeping the voice human and direct — the opposite of the dry, compliance-heavy tone that dominates the HR sector. Result: increased search impressions, improved year-on-year clicks, and a conversion rate that reflects the quality of the client relationships A-HA builds.

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Cultivate Sponsorship website homepage
Leadership Development & Diversity Programs

Cultivate Sponsorship

Strategic sponsorship programs that build leaders from within

A structured leadership sponsorship program trusted across Australia's public, private, and purpose-led sectors. Two distinct program streams — Willow and Warra — required a site that held both with equal weight and cultural integrity. Clients include utilities, infrastructure, government, and engineering organisations.

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Pelarity website homepage
Organisational Performance & Behavioural Science

Pelarity

Transform your business from ordinary to extraordinary

Mike Mosel built Pelarity around a single insight: most organisational challenges are people challenges, and most people challenges are measurable. The site was built to position Pelarity's behavioural science methodology — including the Predictive Performance Blueprint — as a credible, data-driven alternative to generic leadership consulting. 30+ companies transformed.

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Cardena Private Wealth website homepage
Private Wealth Management

Cardena Private Wealth

Driven by your success

Private wealth advisory for high-net-worth individuals and families from Level 23, 25 Martin Place, Sydney. Built to reflect the firm's positioning: rigorous investment philosophy, a defined client relationship model, and a team whose success is measured by client outcomes, not product sales. In a sector saturated with identical messaging, the Cardena site says less and means more.

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Act Today CRM website homepage
CRM Software & Consultancy

Act Today

Australia's leading Act! CRM partner for 30+ years

Three decades as Australia's number one Act! CRM partner — serving solopreneurs, SMBs, and enterprise clients across Australia and New Zealand. The site was rebuilt to position Act Today not as a software reseller but as a CRM consultancy that helps businesses retain clients. Clients include NSW Health, the Australian Dental Association, and the University of Queensland.

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Revenue Cycle Associates website homepage
Healthcare Revenue Cycle Management

Revenue Cycle Associates

Your revenue cycle, transformed

Healthcare revenue cycle specialists operating since 2005, working with hospitals, ambulance services, and physician groups across the United States. The site gives providers something rare in the sector: a clear, confident, and occasionally combative voice that names the insurance payer system for what it is and positions Revenue Cycle Associates as the operator that fights back on the provider's behalf.

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Yarraville Business Association website homepage
Community Business Association

Yarraville Business Association

The village where community comes first

A member-driven organisation representing local businesses in Melbourne's Yarraville Village. Established 1999. The site serves two distinct audiences: visitors discovering the village and businesses considering membership. The Yarraville Festival attracts over 25,000 visitors annually. Proof that brand work applies as much to a place as to a person.

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Your brand is next.

Every site in this portfolio started with a conversation about what the brand actually was. That conversation is where we start with every client.

Book a 30-minute brand review ↗Start with BrandThera

BrandThera and Brand Build clients are eligible for Brand Performance ongoing support after launch.